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Baltic Home is virtual pop-up exhibition which was officially launched on Thursday, 15 October 2020 within the V. International Creative Congress DESIGN PLUS to be held in Szczecin. Baltic Home programme introducing Baltic countries design landscape and marketing possibilities including to all sectors in CCI. The concept of Baltic Home is based on the presentation of not only well-known Swedish or Danish design, but also Polish, Finnish  and German. The exhibition refers to what all countries have in common, namely the theme of the sea. To fully understand the objects, they will be accompanied by information from the curators of the exhibition, which will enrich the visual message.

The exhibition Baltic Home presents furniture and functional design by artists from the Baltic Sea. Recipients can see that the sea inspires designers in various fields. In the words of the Baltic Home exhibition curators: “We live in a constant rush. We don’t pay attention to what surrounds us. Focusing on what we are doing at the moment can be very difficult. Mindfulness is the art of mindful presence. It’s about focusing on the present and enjoying the moment. A return to the roots, a return to nature also comes with help.”

“The Baltic Home exhibition will present smartly designed furniture and design from the authors of the Baltic Sea. The countries of the Baltic Sea have extraordinary potential as well as rich resources. This makes them one of the most innovative in the European Union. Scandinavian design is widely known, but the design of other Baltic countries is not inferior to quality and ingenuity.”

“We can see that the sea inspires designers in various fields. In most of them, we can find references to the philosophy of creating mindfulness and respect for craftsmanship, but above all to the nature.” The overarching objective of the Baltic Home exhibition is to encourage visitors – online visitors that the sea inspires designers in various fields. The elements of the exhibition sensitize and inspire respect for nature. The arrangement of the exhibition is to resemble a house.

It is to be economical in resources and prepared from environmentally friendly materials. Online visitors can see that the sea inspires designers in various fields. In most of them, we’ll find references to the philosophy of creating mindfulness and respect for craftsmanship, but above all to nature.

Baltic Home objects are related to home furnishings and décor, as well as refer to the concept of the exhibition. A virtual exhibition during a pandemic is also a pleasant change for observers from standard internet content. Observers can be inspired by objects, admire them, but also get to know the specificity of the design of a given country of the Baltic Sea.

The presented objects are not ordinary objects but CCI ambassadors of a given country.

When organizing an exhibition, it is necessary to define the main theme, a detailed topic and create a short description.

The curatorial description should contain information such as     

• subject,
• assumptions of the exhibition, what guided it, what makes it unique,
• what will you see on it,
• when the exhibition will take place,
• where and how it will be available,
• information about the curator / curators. The curatorial description can be used in two ways
• to invite participants
• and to invite exhibitors.

When inviting exhibitors, remember to

• obtaining permission from them to exhibit the object and its digitization and dissemination online. Despite the fact that the exhibition takes place online, it is necessary to gather the objects in one place because the exhibition is carried out in the Baltic Home theme, so it is necessary to create such a place.

Next, when all the exhibits are collected, a 360 photo will be created, pins will be added to the photo next to each exhibit so that you can focus on only one of the objects, get to know its specificity. To be publicly available, the photo must be placed on the server. A web application should be created for the photo, which will contain all information about the exhibition and individual objects. This application should be placed at a dedicated address www.

There are different ways to create an exhibition in the virtual network, e.g.

• 360 photo with pins and web application
• dedicated program for the implementation of exhibitions, e.g. https://omeka.org/
• cooperation with service providers for the implementation of exhibitions, e.g. pageflow.io  

The choice of the implementation method depends mainly on the time in which the exhibition is to be organized, the budget or the method of online presentation.

Marshal’s Office of the Westpomeranian Region http://wzp.pl/

Marta Ciesielska mciesielska[at]wzp.pl