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International Conference of Augmented and Virtual Reality Technologies in Creative Industries

Creative Ports News

The International Conference of Augmented and Virtual Reality (AR / VR) Technologies in Creative Industries took place at the site of the creative space “The boiling point St. Petersburg. State University of Aerospace Instrumentation” on 14 August.

The conference was organised by our partner the Non-Commercial Partnership “European-Russian InnoPartnership” with the support of the Committee on IT and Communications and St. Petersburg State Unitary Enterprise “St. Petersburg Information and Analytical Center”.

The event was held in the format of 3 parallel sessions and separate included demonstration zone. VR artists, experimenters and experts from such profile companies as “VARWIN”, “haptic.team”, “FASTEP”, “Nomix”, “Arcona”, “Piligrim XXI”, “SketchAR”, “Super8”, “New Media Laboratory”, as well as representatives of the Far Eastern Federal University, St. Petersburg National Research University of Information Technologies, Mechanics and Optics (ITMO University), State University of Aerospace Instrumentation and Murmansk Arctic State University shared their experience, knowledge, as well as successful examples of the application of innovative technologies in creative industries.

Special attention was paid to practical cases of the virtual and augmented reality implementation in various fields: art, theater, games, audiovisual art, urban environment, education and much more.

The participants were greatly interested in the master class on the possibilities of using virtual and augmented reality for the preservation and development of cultural heritage, presented by experts Thomas Bremer and Arie Kai-Brown from the Hochschule für Technik und Wirtschaft - HTW Berlin University of Applied Sciences.

An official ceremony of awarding the winners of the Competition of Creative and Innovative VR/AR Projects was organized within the conference. Reshetova Olga Valentinovna, Deputy Chairman of the Committee on IT and Communication and Chairman of the Competition Jury, made a welcoming speech, congratulated the winners and presented valuable prizes that give the opportunity to the winners to continue their development in the field of innovations. Maria Kuzko, Executive Director of Non-Commercial Partnership “European-Russian InnoPartnership”, announced the winners of the competition and invited viewers to get acquainted with the best works of the contestants.

The event in this format became a platform for meetings with colleagues working in this industry, expanding the network of business contacts, finding clients and increasing the level of professional knowledge. Each participant was able to immerse himself in the world of virtual reality: walk around the virtual city, try the amusement rides in it, stroll around the 20th century Hermitage in the company of the famous Russian actor Konstantin Khabensky and play the legendary Soviet blockbuster game "Nu, pogodi! (Just you wait!)" but this time using a virtual reality helmet.

More than 200 online and offline participants  attended the event, among them:

  • leading industry experts;
  • specialists wishing to learn about new VR / AR projects, meet new developers and find interesting projects;
  • representatives of the gaming, digital and educational industries who are interested in learning about the possibilities for further development in the field of virtual and augmented reality and who wish to share their experience;
  • students interested in modern technologies;
  • those who are just developing and taking their first steps in this area.

In addition to lectures by the speakers, a demonstration zone was organised at the conference. This zone included the stands of virtual reality companies, CBC Programmes’ international projects presentation zone, showcases of game and non-game VR projects, as well as a stand with methodological manuals on immersive reality and the basics of entrepreneurship for the cultural and creative industries’ representatives.