KUMMARDUS (ENG: taking a bow) is a photo and video project by Tallinn Design House that introduces modern Estonian design through its roots in native heritage.
The project involves nearly 100 Estonian designers whose work has a clearly recognizable signature style and whose well-established iconic products have left their mark on the Estonian design world and who have shown the potential for international growth. The photo and video shoots take place in meaningful locations throughout the all seasons. During the almost two-year period 2020-2021, five photography sessions will take place in different parts of Estonia, during which design products will be transferred to their heritage environment to create a cultural narrative. The creative director of the photo project is Piret Puppart, photographer Riina Varol, make-up artist Mammu and video clips are created by Robert Parelo.
KUMMARDUS aims to increase the export of the design brands through international exhibitions and collaborations.